I would like to give you a brief description of the answer to the question of how to find the client’s other attorney, who is the other side of the coin, before talking to you about the four tips that help personal injury lawyers / lawyers gain more clients.
According to the 2017 Trends in Law report, 62% of the respondents are seeking advice from their friends and family members when looking for a lawyer. This is followed by the method of finding a lawyer by using the search engine with a ratio of 37%. 31% of the respondents found advice from another lawyer and found a new attorney.
When you collect the rates you have observed that it is well above 100%. This is because; Each participant is not bound by a single method.
Where potential clients find their lawyers, on the other hand, the lawyers can answer the question of the ways in which they can increase their number of new clients.
1- Client’s Recommendations
One of the most powerful tools for finding new clients is advice from existing clients who are satisfied with the service provided. You will find the power of providing a great service at a reasonable price. As your clients receive valuable help from you, they will tend to share your name when they hear someone in need of help with a legal matter.
Similarly, your potential clients within your communication circle are your referral resources. According to Stephanie Francis Ward, senior author of the ABA Journal, he recommends reaching three to five sources of information a week, regardless of whether your law office is busy or not.
Of course, I think it’s a great idea to send a periodic newsletter to your client and contact list via email, and I think it’s one of the most important points on your own marketing list.
2- Improve Your Online Presence
Social media and online scanners are great places where potential clients are trying to find their lawyers.
Start with a website. This start allows potential clients to know your previous cases, information about your law firm, and most importantly, how you can help your visitors after you own a website.
One important aspect to consider when setting up a website to find new clients is your domain name. The domain name you choose for your company’s online identity should stand out and highlight your area of expertise briefly. I recommend that you choose the right domain name for your law firm before entering the publication.
3- Get Help from the Professionals
Another way for law firms to acquire new clients is to hire an expert legal marketing agency.
Many law firms spend their marketing activities everywhere, without a consistent vision and message, moving amateurly in different directions.
However, by using legal marketing services, you can benefit from the excellent marketing strategy supported by measurable targets. Your agency will work with you to develop a marketing strategy that reflects what’s going on inside and outside your agency.
Other areas where a law firm marketing agency can help:
- Brand visibility,
- Creating online assets,
- Web site design,
- Content marketing.
4- Social Media
You can start sharing content in Facebook, Twitter, Instagram, LinkedIn with a blog for your firm’s website. Sharing on these platforms allows you to connect directly to those who need your legal services. The more you help in the articles you publish on social media, the more people who seek answers to their legal questions will want to communicate with you at the same rate.